Exhibition Display Solutions: Stand Out at Trade Shows

Why Your Exhibition Display Matters

First impressions count. At trade shows and exhibitions, you have just seconds to capture attention from passing visitors. A professional, eye-catching exhibition display can be the difference between a packed stand and an empty one.

Whether you're exhibiting at the NEC Birmingham, ExCeL London, or a local business expo, your display needs to communicate your brand message clearly and professionally.

Types of Exhibition Displays

Pop-Up Stands

Pop-up stands are the backbone of exhibition displays. They're lightweight, easy to transport, and create a seamless, professional backdrop for your stand. Available in curved and straight configurations, pop-up stands typically come in 3x3 or 3x4 panel sizes.

Best for: Large backdrop displays, main stand graphics, and creating an immersive brand environment.

roller banners

Roller banners (also known as pull-up or retractable banners) are the most popular portable display solution. They retract into a compact base, making them incredibly easy to transport and set up in under 60 seconds.

Best for: Reception areas, supplementary stand graphics, corridor displays, and point-of-sale.

fabric displays

Fabric displays represent the latest evolution in exhibition graphics. Printed on stretch polyester using dye-sublimation, they produce vibrant, crease-free graphics that can be machine washed and reused.

Best for: Premium exhibitions, backlit displays, and companies wanting a modern, seamless look.

exhibition counters

Exhibition counters provide a professional reception point on your stand. From stretch fabric counters to hard-case conversions, they offer both functionality and brand visibility.

Best for: Product demonstrations, lead capture stations, and creating a welcoming focal point.

Planning Your Exhibition Display

1. Define Your Objectives

Before designing your display, ask yourself:

• What message do you want visitors to take away?
• Are you launching a product or building brand awareness?
• How much space do you have?
• What's your budget?

2. Choose the Right Size

Exhibition stands typically come in standard shell scheme sizes:

• 2m x 2m – Ideal for small expos and local events
• 3m x 2m – The most common size, offering good visibility
• 3m x 3m – Perfect for corner stands with two open sides
• 6m x 3m – Large island stands for major exhibitions

3. Design for Impact

Your exhibition graphics should follow these principles:

• Keep text minimal – Use large, bold headlines visible from 3+ metres away
• Use high-quality imagery – Blurry or pixelated graphics look unprofessional
• Include your logo prominently – Brand recognition is key
• Add a clear call-to-action – Tell visitors what to do next

4. Don't Forget the Extras

Complete your exhibition presence with:

• Outdoor banners for external signage and wayfinding
• Brochures and flyers for take-away information
• Business cards for networking
• Foamex signs for directional signage

Exhibition Display Comparison

How to Get the Most from Your Exhibition

Before the Event

• Order your display materials at least 3 weeks in advance to allow for design, print, and delivery
• Request a free sample or proof before committing to large format prints
• Plan your stand layout and practice setting up your display

During the Event

• Arrive early to set up without rushing
• Keep your stand tidy and well-lit
• Engage with every visitor – don't sit behind your counter scrolling your phone
• Capture leads systematically using a sign-up sheet or digital form

After the Event

• Follow up with leads within 48 hours
• Store your displays properly – fabric graphics can be folded, pop-ups should be stored in their cases
• Review what worked and what didn't for next time

Sustainable Exhibition Printing

We're committed to environmentally responsible printing. Our fabric displays use water-based dye-sublimation inks, and many of our display systems are designed for long-term reuse, reducing waste compared to single-use graphics.

Why Choose Network Print & Design?

With over 20 years of experience in exhibition printing, we understand what makes a stand successful. We offer:

• Fast turnaround – Rush orders available when you need them
• UK-wide delivery – Free delivery on orders over £100
• Expert advice – Our team can help you choose the right display for your event
• Competitive prices – Trade and bulk discounts available

Whether you're exhibiting in Leeds, London, Birmingham, or anywhere else in the UK, we can deliver professional exhibition displays directly to your venue.

Ready to Make an Impact?

Browse our full range of exhibition print solutions or get in touch for expert advice on your next exhibition display. We also offer complete print fulfilment services if you need us to store and distribute your exhibition materials.